Ejiro Efenudu
The Association of Tourism Practitioners of Nigeria (ATPN) has issued a clarion call for unity, professionalism, and strategic collaboration across the tourism industry, as it actively participated in the 2025 edition of the Things Fall Apart Festival (TFA) held in Enugu. The event, hosted by The Centre for Memories – Ncheta Ndigbo, is a cultural and literary celebration inspired by Chinua Achebe’s timeless classic, Things Fall Apart, with a mission to spotlight African heritage and resilience through storytelling and innovation.
Representing ATPN at the festival, Deputy President II Wilson Uche Ugwu delivered a goodwill message on behalf of the National President, Prince Adetunji Femi Fadina. In his address, Ugwu conveyed the association’s appreciation for the opportunity to contribute to such a culturally significant event, highlighting the importance of collective efforts in reshaping Nigeria’s tourism narrative.
“On behalf of the President of ATPN and the entire Nigerian tourism ecosystem, we extend our heartfelt appreciation to The Centre for Memories – Ncheta Ndigbo for the honour of participating in this year’s remarkable event. It is more than a privilege—it is a powerful affirmation of our shared commitment to preserving heritage, amplifying stories, and building bridges across cultures. We are inspired by your work and remain grateful for the opportunity to contribute. Let us continue to journey together in shaping a more inclusive and memorable tourism narrative for Nigeria,” Ugwu stated.
Wilson Uche Ugwu (Deputy President II, ATPN)
Addressing Industry Challenges
The festival provided a platform for vital discussions among stakeholders, where key barriers to tourism growth in Nigeria were spotlighted. These include inadequate infrastructure, inconsistent policy implementation, and a general lack of industry-specific professional training.
In response, participants outlined several forward-looking solutions designed to reposition the sector for sustainable development. Notable strategies included:
Strengthening public-private partnerships
Advancing tourism-focused policy advocacy
Launching coordinated capacity-building and training programs
Such interventions, stakeholders agreed, are necessary to unlock tourism’s potential as a tool for inclusive economic growth, job creation, and national identity building.
Growing Professionalism in Tourism
A significant milestone during ATPN’s participation was the induction of new members into its growing network of certified tourism professionals. The move signals expanding interest in ethical practices, professionalism, and standards within the sector.
The ATPN delegation included:
Wilson Uche Ugwu – Deputy President II
Hon. Onyekachi Atuloma Loveday – Vice President, South East
Lady Uzoma Ike – Veteran Hotel Manager
Gregory Odiakosa – Veteran Media Professional and Author
Emmanuel Odama – Tour Buddy
Odinaka Ugwuozor – NZAPI
Young Chimezirim Charles – Producer and Director
Their presence reflected ATPN’s dedication to fostering mentorship, advocacy, and inclusive leadership across different segments of the industry.
Promoting Culture Through Tourism
Beyond professional development, ATPN’s involvement at TFA 2025 underscores its commitment to promoting indigenous destinations and advocating for cultural preservation. The association continues to position tourism as a driver of national development while celebrating Nigeria’s rich cultural diversity.
By aligning with the vision of The Centre for Memories – Ncheta Ndigbo, ATPN reaffirmed its role in building a tourism narrative rooted in heritage and innovation. The festival’s emphasis on storytelling and cultural continuity provided a meaningful context for these advocacy efforts.
As Nigeria seeks to diversify its economy, ATPN’s active participation in platforms like the TFA Festival offers hope for a vibrant, inclusive, and professional tourism industry that honors its past while shaping a dynamic future.
