iTour Africa TV
Global literary icon, Chimamanda Ngozi Adichie, has been inducted as an Honorary Fellow of theAssociation of Tourism Practitioners of Nigeria (ATPN), in recognition of her remarkable contributions to promoting Nigeria’s cultural identity through literature. Her works, which have earned worldwide acclaim, continue to project Nigerian—and particularly Igbo—culture on the global stage. The honorary induction took place during the Things Fall Apart Festival (TFA) 2025, held in Enugu and organized by the Centre for Memories – Ncheta Ndigbo, with endorsement from the National Council for Arts and Culture (NCAC) and the ATPN, and in partnership with iTour Africa.
The festival is a celebration of the legacy of Chinua Achebe’s timeless novel, Things Fall Apart. Adichie, who chaired the festival, delivered a stirring address that emphasized the urgent need for unity and cultural pride among the Igbo people. Also present at the event were several dignitaries including Sir Ike Chioke, Managing Director of Afrinvest; Sir Emeka Mba, former DG of the Nigerian Broadcasting Commission and founder of Afia TV; and celebrated actor Chief Nkem Owoh (Osuofia).
Speaking on behalf of ATPN National President Omo-Oba Adetunji Femi Fadina, the association’s Deputy President II, Wilson Uche Ugwu, emphasized the vital role of cultural identity in tourism development. He urged Nigerians—especially the Igbo—to take pride in their heritage and support initiatives that preserve and promote indigenous culture. Ugwu also reaffirmed ATPN’s commitment to professionalism among tourism practitioners and the need to avoid distorting Nigeria’s rich history and traditions. In her keynote speech, Chimamanda Adichie made a powerful call for internal reflection and unity within the Igbo community: “Ndigbo k’anyi tetalu n’ura. Let us wake up. Ife emebigo n’ala Igbo. Things have fallen apart in Igbo land,” she said.
“We often speak of political marginalisation, and indeed any honest assessment of post-war Nigerian history acknowledges that. But before we can truly challenge external forces, we must first ‘clean house.’ We are giving those who want to marginalise us even more reasons to justify their actions.” She stressed that unity does not mean uniformity but a conscious choice to collaborate for a greater goal despite differences. “If all governors and senators from the Igbo-speaking states come together and set aside party affiliations, it would bestow a significant bargaining power to influence policies beneficial to the region.” Adichie also delved into the erosion of Igbo language and identity, lamenting the decline of Igbo literature and the increasing pride in raising children who do not speak their native tongue.
“Languages are beautiful, and the more languages a child can speak, the better. But what’s happening in Igbo land is not about the ability to learn languages—it is about the lack of value for what is ours. Even our naming culture is eroding. We now give names not for their meaning, but for how ‘Western’ they sound.” She drew parallels with the Germanic tribes, who despite having multiple dialects, united to form a modern German state. In contrast, she warned that internal divisions within Igbo society, often rooted in political rather than cultural identities, are weakening the community. “Igbo is Igbo. Nobody is more Igbo than another. The distinctions we make today—‘Anambra Igbo,’ ‘Delta Igbo’—are political, not cultural. Our strength lies in our unity.”
The Things Fall Apart Festival 2025 served not only as a celebration of Achebe’s literary genius but also as a rallying point for cultural rebirth and communal introspection. It was a fitting occasion to honour Chimamanda Adichie, a torchbearer of African storytelling and cultural preservation.
Ejiro Efenudu
